Who I Am & What I Create - Intro to My Art Channel
Citrus Rock — Bold Characters & Urban Optimism
Citrus Rock is the creative world of Hadar, an illustrator and digital artist from Israel known for her bold, colorful characters and distinctive pop-grotesque visual style. Her work draws inspiration from the streets, fashion, fellow artists, and the constantly changing urban environments around her — especially construction sites, scaffolding, and raw city structures.
In her artistic practice, Hadar transforms grey, ordinary surroundings into playful, energetic scenes full of color, movement, and personality. Being surrounded by construction, she often imagines these spaces as potential skate spots — turning metal frames, unfinished surfaces, and everyday urban chaos into places of freedom, creativity, and visual joy.
Her characters bring a strong sense of attitude, humor, and optimism, making Citrus Rock's work a natural fit for skateboard art. Each design feels like a small urban story — bold, expressive, and full of personality.
Explore Citrus Rock's full collection and shop her skateboard designs:
